Zone to Win
Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.
Crossing the Chasm 3rd Edition
This third edition brings Moore’s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings.
Inside the Tornado
A follow-on work to Crossing the Chasm that deals with the dynamics of post-chasm markets, in particular the market share battle during hyper-growth that results in the anointing the market leader or gorilla.
The Gorilla Game
A book for investors in high-tech stock that explains the impact of high-tech market dynamics on company valuation.
Living on the Fault Line
Dealing with Darwin
A book on managing innovation in public enterprises.
The Infinite Staircase
2021 BenBella Books